The Questions That Come Up Most About The Row Bags

These are the questions that come up most often about the row bags, answered with what can actually be verified. Since the brand publishes no price list, each price throughout is an observed 2026 market price recorded in September of that year. Where something is reported but unconfirmed, it is labelled openly rather than blurred. Figures taken from resale reports represent observed market behaviour; none of it is investment advice. This covers bags alone, so ready-to-wear and footwear sit outside it. If a claim circulates widely but cannot be checked, it is not here.

Who is behind The Row, and where are the bags made?

The Row was founded in 2006 by Mary-Kate and Ashley Olsen and is based in New York City. The design studio has been in Tribeca since 2012, with a Paris office opened in 2011 and a London office in 2019. The name comes from Savile Row in London. Bags are made in Italy, and the brand prints Made in Italy on its own product pages for the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch, Terrasse To-Go and Large Slouchy Banana. No other manufacturing detail is published, so claims about specific tanneries cannot be checked. Boutiques run by the brand itself are found in Los Angeles, New York, London, Paris and Amagansett.

Why do the bags carry no logo?

There are no exterior logo plaques, branded hardware or monogram prints anywhere on the range. Identification works through silhouette, proportion and construction instead. Each bag bears a small, discreet exterior stamp, usually low on the side where it blends into the leather, plus a second stamp inside. The metalwork are palladium-plated in a matte or brushed finish, giving weight rather than shine. Where other houses print logo jacquard, you find nappa, lambskin, calfskin and cotton herringbone, since linings count as luxury materials in their own right. The practical consequence is that you cannot identify one of these bags from across a street, which for many buyers is the point.

What is the price range for a The Row bag?

There is no official price list, because the ysl sale brand publishes none, so every figure here is an observed 2026 market price. Observed prices ran from $590 for a Double Travel Wallet to $6,900 for the Marco Bag. Three bands describe the line usefully: entry at roughly $590 to $1,500, middle at roughly $1,550 to $3,500, and top at roughly $3,600 to $6,900. Material moves the number more than size does. On the same silhouette, suede is consistently dearer than calfskin. Retailer prices differ, and stock, currency and season all move the number, so read the table as a snapshot rather than a quotation.

Bracket	Observed 2026 range	Models in this band
Entry tier	$590–$1,500	Boone Tote $900, Double Travel Wallet $590, 90’s Bag $1,090, Half Moon $1,390, N/S Park Crossbody $1,290
Mid range	$1,550–$3,500	Alix $1,900, Large Slouchy Banana $2,550, Peggy Clutch $2,900, Bourse Clutch $1,590, Park totes in all sizes
Top tier	$3,600 up to $6,900	Marco Bag $6,900, Margaux Shoulder 12 $4,900, Alger Tote $4,900, Agnes 12 $4,400, Soft Margaux 10 $3,650
Suede uplift	Varies by silhouette	India 10.00 leather $3,850 versus suede $5,370; Agnes 15 $5,000 versus $5,800

Has the Margaux been discontinued?

The honest answer is that nobody outside the brand knows, because the brand has not said. What can be verified is that the Margaux was pulled from third-party retailers during 2025, and that the brand’s own site now lists the Soft Margaux and the Margaux Shoulder rather than the original. Discontinuation itself is widely reported but has never been officially confirmed by the brand. Those two claims are different, and any article merging them goes beyond the evidence. The original now trades on the secondary market, where the Margaux 15 reported reselling at around $4,350 to $6,000 and above in early 2026. Read the status as unresolved rather than settled.

Margaux or Soft Margaux, what actually changes?

The Soft Margaux is a genuine rework rather than a rename. Protective metal feet, an interior toggle closure, belted side gussets, a zip pocket and card slots are the additions against the original. Soft Margaux 10 was recorded at $3,650 in 100% calfskin with a cotton herringbone lining, 10 x 7 x 7.5 inches, a 5-inch handle drop, palladium-plated hardware, a removable shoulder strap and one card slot, Made in Italy. Soft Margaux 12 shares that construction at 12 x 9 x 7.5 inches with two card slots and a zip pocket, at $4,350. Sources mention a Soft Margaux 15 at about $4,700; that number is unconfirmed. Recorded at $4,900, the Margaux Shoulder 12 is a separate shape, marked out by a lambskin lining and elongated tubular handles.

Why do the model names have numbers in them?

Read the number as width in inches; it is not a size tier or a series code. The convention holds across Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. This makes comparison unusually easy, since two bags sharing a number occupy roughly the same width. A leather-and-canvas Margaux 17 is carried by a major retailer at approximately 17 x 12 x 9 inches, although the price is not verified. If you see N/S or E/W in a name, take it as orientation rather than dimension. Reading both conventions tells you most of what you need before seeing the bag.

How can you tell a real The Row bag from a fake?

The brand runs no public serial number, date code or authenticity card system for these bags, so there is no code to look up and nobody can verify one for you. Instead, authentication happens in the hand. Look for stitching that is machine-precise and evenly dense, free of fraying or wandering lines, and hand-painted edges with no overflow, bubbling or thin coverage. Real hide is substantial and soft at once and takes light in rather than throwing it back; fakes come across stiff, thin or faintly plasticky. The interior stamp should be sharp and centred, reading the logo and Made in Italy, and on the Margaux the buckles and base feet are engraved. Since counterfeits reported through 2024 and 2025 pass photo inspection, the advice centres on in-hand checks and platform authentication.

• There are no serial numbers, no date codes and no authenticity cards
• Even stitching density and clean hand-painted edges
• Crisp, centred interior stamp reading Made in Italy
• Brushed or matte hardware and a precise action on closing
• The bag should keep its shape empty

Do The Row bags hold their value?

On observed market behaviour they have, but this is not investment advice and past figures forecast nothing. 97% value retention is the number the Rebag CLAIR 2025 report assigned the brand, taking it into the unicorn tier of 85% and above for the first time, behind only Telfar, Hermes and Goyard. At model level the picture varied, with the N/S Park Tote strongest at 146%, the Margaux Tote at 107% and the Half Moon shoulder at 106%. Set that against the same report’s Hermes Kelly Mini II at 282% and Goyard at 123%. Softer figures include Fashionphile resale reported up about 44% year over year. None of it applies evenly, because canvas, nylon, sisal and seasonal colours discount while the strength sits in black and neutral calfskin.

Where can I buy The Row bags?

Buying direct means the brand’s own webstore or its boutiques in Los Angeles, New York, London, Paris and Amagansett. Bergdorf Goodman, Neiman Marcus, Net-a-Porter, Mytheresa, FARFETCH, FWRD, SSENSE, Selfridges, Moda Operandi and Cettire are verified multi-brand stockists, as are independents such as A’maree’s and Savannahs. The Outnet stocks off-price and archive stock, and discontinued styles often surface there. On the secondary market, Rebag, The RealReal, Fashionphile, Vestiaire Collective, 1stDibs, Madison Avenue Couture and Future Reference all trade them. Poshmark, eBay and Mercari carry them too, with the first two flagged in sources as higher counterfeit risk. Since at least one non-official site uses the brand’s name, anyone searching for the row for sale should confirm they are on the brand’s own store before buying direct.

How should I care for one?

The guidance below is material-appropriate and general, not instruction from the label, since no brand-issued care protocol exists. Across all materials, avoid overfilling, keep the bag out of direct sunlight, heat and rain, and store it in its dust bag lightly stuffed so it holds shape. A soft dry cloth is right for calfskin and grained finishes, with neutral conditioner used sparingly. Nappa and lambskin, which appear mostly as linings, are exceptionally soft and mark easily, so use a dry cloth and avoid over-conditioning. Use a suede brush and nothing else on suede, the most fragile material in the line: no leather cream, no wet wipes, no soap, no water-based cleaner. Raffia, sisal, canvas and silk or satin pieces spot-clean but are least forgiving to water and least serviceable.